This powerpoint presentation outlines how to prepare a crisis communication plan for use following an incident in a water utility. The presentation begins by outlining the basics that include: types of disasters; preparation;
swiftness; accessibility;
factuality; and,
practice. Preparing your message include: identify potential incidents in your organization;
plan messages for different types of incidents;
focus on key points the audience will remember; and,
practice, practice, practice. Preparing your employees includes: educate them in their role with the media;
provide formal media training where
needed; and,
keep them apprised of the "company line". Putting a face on your organization includes: spokesperson should be as high as possible in
organization;
PIO - person to coordinate communications
process, especially with media; and,
back-ups as needed. Reality of the media includes: CNN is our link to the world; they can work somewhat for you or totally
against you;
largely determined by how you work with them;
"reward" those who work well with you; and,
different media forms like different material. Dealing with victims includes:
deal with them
separately; help them; and,
protect their
privacy.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 1.6 MB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 29 |
| Published : | 06/01/2007 |
