Most public agencies now have an internet presence, knowing that it's a necessary tool in the 21st
century for communicating general information to customers and area residents. But how does a public
agency use its Web site to effectively communicate a new project, program or study to stakeholders,
interest groups, agency customers and the general public? And even more challenging, how does an
agency keep visitors coming back to the Web site to learn more as the project develops and progresses?
Public affairs best practices emphasize the importance of communicating with the public about a
construction project, program or study. An informed public with frequent opportunities to offer
feedback means less likelihood of last-minute roadblocks to a project. For an effective communications
effort, agencies must now include Web-based and e-mail communications in addition to traditional
written brochures and newsletters.
One example of Web-based communication is the Web site developed as part of the public outreach
effort of the City of San Diego Water Department's Water Reuse Study (Study). Faced with a possible
25% shortfall of available water supplies to match anticipated population needs in 2030, the Study
researched six ways to use more recycled water in the City produced by the City's two water
reclamation plants. One Study option was indirect potable reuse, which would add highly treated
recycled water to the City's drinking water reservoirs, with ultimate delivery to customers' taps.
Explaining the technology behind the advanced water treatment needed for this use was extremely
important to address the potential negative public perception.
The new Web site provided in-depth information on the Study, the six water reuse options and basic
background information on recycled water. An extensive Study stakeholder group and contact list was
developed and frequent e-mail communications kept them informed and involved with Study activities.
Links to new material on the Web site were part of the coordinated e-mail correspondence to the
stakeholder group. The Water Reuse Study's public outreach activities began in 2004 and continued to
mid-2006.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 3.7 MB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 52 |
| Published : | 06/01/2007 |
