This powerpoint presentation begins by explaining the concept of social marketing a the use of marketing and advertising techniques to:
raise public awareness;
communicate attainable goals;
provide information that creates a path to
behavior change;
create a sense of social responsibility; and,
establish collective and individual benefits for
behavior change. Social marketing themes are presented, along with changing behavior, broad-based and targeted communications, advertising's role, and public attitudes. A case study of social marketing at St. Johns River Water Management District is presented.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 1.6 MB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 31 |
| Published : | 06/01/2007 |
