AWWA JAW39524 PDF

Obvious differences between nonresidential and residential water customer markets call for a different marketing program for industrial, commercial, and institutional sectors. Although basic marketing tenets must be adhered to, the strategies are more complex, the communications are more vertical, and the message focuses more on costs and return on investment than on ethical or environmental sensibilities. Includes 2 references.

Edition :	Vol. 88 - No. 1
File Size :	1 file , 1 MB
Note :	This product is unavailable in Ukraine, Russia, Belarus
Number of Pages :	6
Published :	01/01/1996