In this article, the importance of the bond between water suppliers and consumers is discussed. The author stresses the need for water utilities and the industry to develop national public affairs strategies and proactively identify what information will be most helpful to consumers. The author describes a typical 1990s water customer, expanding on the following traits: customers are concerned about health; customers have choices other than tap water; customers want good value; customers are environmentally aware; customers expect good service; customers will use the government stick; customers are awash in information; and, customers will try to minimize perceived health risks.
| Edition : | Vol. 90 - No. 1 |
| File Size : | 1
file
, 710 KB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 5 |
| Published : | 01/01/1998 |
