This article provides utility managers with guidance
to be used in developing strategic planning
processes that can be integrated in a utility's
annual planning cycle. The processes discussed will
also help define strategies that are useful in a rapidly
changing and highly competitive market.
Traditionally, water utilities have struggled to adapt
to a competitive market, missing opportunities to
expand their purview, opting instead to preserve the
status quo. This article provides a step-by-step methodology
for managers to use to develop a more active,
entrepreneurial approach to utility management and
evolve their planning processes to embrace a more
market- and customer-focused approach to service
delivery. The authors discuss how strategic planning
can be readily integrated into annual planning
processes and how a portfolio management approach
provides for evaluation of strategic investments and
risk management. They also point out the fact that
strategic planning is an evolutionary process. Includes 2 references, figures.
| Edition : | Vol. 95 - No. 1 |
| File Size : | 1
file
, 220 KB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 14 |
| Published : | 01/01/2003 |
