Utilities often feel that time and resource constraints limit
their ability to mount effective advocacy campaigns. This case
study demonstrates how to achieve success even on a small
budget. In August 2005, President George W. Bush signed
national energy legislation without a provision that would have
granted gasoline makers immunity from water contaminated by
the gasoline additive methyl tertiary butyl ether (MTBE). The
exclusion of this provision was largely the result of the AWWA-led
advocacy discussed in this article. The AWWA MTBE campaign
demonstrated the power of a disciplined advocacy and
effective media campaign, showing the importance of framing
the issue, staying on message, providing the best information,
building partnerships, and mobilizing grassroots support. Utility
managers will be able to apply the lessons learned from this
campaign to face their own public affairs challenges and create
more effective public campaigns.
| Edition : | Vol. 98 - No. 2 |
| File Size : | 1
file
, 220 KB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 6 |
| Published : | 02/01/2006 |
