As it becomes more common to communicate
with customers about issues of complex science
whose health effects are not well understood, it is
imperative for utilities to understand the perceptions
their different audiences have about drinking
water and public health. Utilities must also
acknowledge the role that trust plays in communications
and make efforts to gain and keep the trust
of their customers and the general public.
The Associated Press series of articles about
pharmaceuticals in drinking water that were published
in media outlets around the country are
presented here as a case study. The author
explains how risk communication principles are
used and offers suggestions for applying these
principles in utility communications, specifically
when addressing pharmaceuticals and other
emerging issues. Includes 2 references, figure.
| Edition : | Vol. 101 - No. 5 |
| File Size : | 1
file
, 500 KB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 6 |
| Published : | 05/01/2009 |
