This slide presentation outlines information on working with the media to turn bad press into good press. Topics discussed include: create news hook by putting event in
context;
control the message;
respond quickly;
provide written
material; and,
learn local
deadlines. A case study is presented of how two Gwinnet County, Georgia, agencies (the Department of Public Utilities and the Fire Department) handled two separate incidents, a November 10, 2003 72-inch pipeline installation, and a December 17, 2003 trench collapse, one with positive media coverage and one with negative coverage.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 1.7 MB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 25 |
| Published : | 02/01/2005 |
