This study examines the effectiveness of the Household Guide to Water Efficiency as a
means of educating the public about water conservation and in turn effecting change in the
public's behavior, which translates into water savings. A pilot program was conducted in several communities in Oakville, Ontario, Canada ranging in size from
250 to 500 households to evaluate the effectiveness of the "Household Guide to Water Efficiency"
and different methods of delivery. The traditional methods used to deliver print material involve
simply dropping off or mailing out the material, but there have been studies done to question the
efficacy of these methods with regard to sustainability. Community-Based Social Marketing
(CBSM) is a means of modifying behavior by identifying and overcoming barriers to behavior
change. The greatest tool used in community-based social marketing stresses the community
part. It is the act of getting out into the community and actually interacting with the residents. The findings of this detailed study are extremely useful to municipalities across the country to
determine which water conservation programs would most suitably address their individual
needs. By distributing the Household Guide to Water Efficiency through the different methods,
municipalities may be able to defer expansions to water treatment systems or wastewater
treatment facilities and significantly increase the environmental effectiveness of these municipal
services. Includes table.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 200 KB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 3 |
| Published : | 01/11/2004 |
