Data Analytics Applications in Latin America and Emerging Economies PDF

This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. Using cases from Latin America and other emerging economies, it examines analytics knowledge applications where a solution has been achieved. Written for business students and professionals as well as researchers, the book is filled with practical insight into applying concepts and implementing processes and solutions.

The eleven case studies presented in the book incorporate the whole analytics process and are useful reference examples for applying the analytics process for SME organizations in both developing and developed economies. The cases also identify multiple tacit factors to deal with during the implementation of analytics knowledge management processes. These factors, which include data cleaning, data gathering, and interpretation of results, are not always easily identified by analytics practitioners.

This book introduces the steps to perform analytics work in organizations starting from problem definition and data gathering to solution implementation and evaluation. It presents the Analytics Knowledge Management Process, which is comprised of the following sub-processes:

Analytics knowledge creation

Analytics knowledge storage and access

Analytics knowledge transfer

Analytics knowledge application.

The real-world cases cover a wide spectrum of topics related to applications, including theoretical treatment. They focus on the description of how to combine analytics methods and techniques, data integration, and appropriate analytics knowledge.

 This book promotes the understanding of analytics methods and techniques. It guides readers through numerous techniques and methods available to analytics practitioners by explaining the strengths and weaknesses of these methods and techniques.

Author: Eduardo Rodriguez