Integrating New Technologies in International Business Opportunities and Challenges PDF

The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.

The chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including:

Internet of Things (IoT) and customer relationship management

Cross-cultural management

Artificial intelligence

Social media advertising

Multichannel banking

Digital payment technology

Blockchain technology

Augmented reality

Eye-tracking analysis

This book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies.

Authors: Gurinder Singh, Alka Maurya, Richa Goel