THIS PAPER PROPOSES AN ALTERNATIVE ROUTE (EWI) FOR MAKING BEVERAGE CANS. THIS PAPER DEALS WITH THE PRESENT MARKET SCENARIO FOR CANS AND CONTAINERS VIS-A-VIS DEMAND GROWTH PROJECTIONS SEGMENTWISE. IT ALSO TAKES STOCK OF THE PRESENT ALUMINUM SHEET BUSINESS SCENARIO AND CONCLUDES THAT WITH THE WELCOME THREAT OF COMPETITION, THERE EXISTS A HUGE POTENTIAL FOR APPLICATION SUCH AS ALUMINUM CANS AND CONTAINERS.
