Long-term viability in the global environment depends on management developing more expansive business philosophies as they attempt to move beyond the conceptional notion of what it takes to be world-class. A pivotal reorientation to be considered is the manner in which product and process innovation is viewed, managed, and taught. This paper presents revised models which reflect a strong customer service orientation and a managerial approach appropriate to present day manufacturers.
| Number of Pages : | 4 |
| Published : | 06/01/1996 |
