BEVERAGE END COATINGS ARE CHANGING TO ACCOMMODATE NEW CUSTOMER NEEDS IN THE AREAS OF IMPROVED AIR QUALITY, FASTER COIL COATING SPEEDS, AND A WIDER VARIETY OF BEVERAGE PRODUCTS. THREE RECENT COMMERCIAL COATING INNOVATIONS ARE DISCUSSED AND MEASURED AGAINST THESE DRIVING FORCES FOR CHANGE. A LOOK INTO THE FUTURE INDICATES CONTINUING OPPORTUNITIES FOR COATING, EQUIPMENT, AND PROCESS INNOVATION.