IN THE COATING INDUSTRY, THE TERM AUTOMOTIVE PAINT INVARIABLY SIGNIFIES EXCELLENCE. THESE QUALITY PAINTS ARE CHARACTERIZED BY ATTRACTIVE APPEARANCE, LONG TERM DURABILITY, COLORFUL HUES AND RELATIVELY HIGH COST. RECENTLY ECONOMIC PRESSURES FORCED AUTOMOTIVE PAINT MANUFACTURERS TO REDUCE PAINT COST TO THE AUTOMOTIVE COMPANIES. AS A CONSEQUENCE, THESE PAINT COMPANIES HAVE TURNED TO PIGMENT SUPPLIERS FOR SUPPORT.
