MANUFACTURING PLAYS A CRITICAL ROLE IN THE ABILITY OF THE COMPANY TO REACT TO THE CONDITIONS IN THE MARKET PLACE AND CARRY OUT DESIRED STRATEGIES. THE MANUFACTURING GROUP MUST CONTINUOUSLY FOCUS ON THE NEEDS OF THE CUSTOMER AND DIRECT THEIR RESOURCES TOWARDS SATISFYING THOSE CHANGING NEEDS. REDEFINING THE MANUFACTURING TASK IS A PROCESS FOR DETERMINING THE MOST EFFECTIVE AND PRODUCTIVE ACTIONS MANUFACTURING CAN TAKE IN PURSUIT OF BEST SATISFYING THE CUSTOMER.
