CORPORATE OBJECTIVES REVOLVE ABOUT ISSUES OF PRODUCT DESIRABILITY, AVAILABILITY, QUALITY, AND PRICE IN ATTRACTING CUSTOMERS AND MAXIMIZING PROFIT. CIM PROVIDES THE TOOLS FOR ADDRESSING SUCH OBJECTIVES. CIM MUST ALWAYS BE VIEWED AS THE MANUFACTURER'S RESPONSE TO THE BUSINESS PLAN. CIM WILL ONLY SUCCEED IF VIEWED AS A MEANS TO THIS END. THIS PAPER DISCUSSES WHY TRADITIONAL CIM PLANNING AND EXECUTION HAS OFTEN FAILED AND PROVIDES RECOMMENDATIONS FOR KEEPING CIM SIMPLE AND PROPERLY FOCUSED.
| Number of Pages : | 11 |
| Published : | 06/01/1990 |
