WHEN INCREMENTAL IMPROVEMENTS IN PROCESS EFFICIENCY FAIL TO MEET BUSINESS OBJECTIVES, A RE-ENGINEERING OF THE OVERALL PROCESS MAY BE REQUIRED. BECAUSE RE-ENGINEERING IMPLIES THE PROBLEM IS LOOKED AT IN A NEW WAY (USUALLY STARTING FROM SCRATCH), DETERMINING THE SPECIFIC OBJECTIVES AND REQUIREMENTS OF A RE-ENGINEERED PROCESS CAN BE PARTICULARLY CHALLENGING. THIS PAPER PRESENTS A CASE HISTORY OF A METHODOLOGY USED BY AT&T'S GLOBAL BUSINESS COMMUNICATION SYSTEMS TO RE-ENGINEER THE PRODUCT REALIZATION PROCESS TO IMPROVE TIME-TO-MARKET FOR NEW PRODUCTS.
| Number of Pages : | 8 |
| Published : | 06/01/1993 |
