THIS PAPER INTRODUCES THE BASIC CONCEPTS OF QUICK RESPONSE MANUFACTURING (QRM) AND SHOWS WHY IT IS CRITICAL FOR MANUFACTURING FIRMS TO IMPLEMENT IT. IT FOCUSES ON THE COMMON MISCONCEPTIONS AND BLUNDERS MADE BY FIRMS THAT ATTEMPT TO IMPLEMENT QRM AND DISCUSSES WHAT FUNDAMENTAL CHANGES ARE REQUIRED IN EXISTING MANUFACTURING METHODS AND MANAGEMENT PRACTICES TO AVOID THESE PITFALLS AND ACHIEVE QRM.
