This paper provides an overview of Tampa Bay Water's award-winning public
information campaign, "The Science of Water." It discusses how the agency connected with
the community to achieve key objectives, including:
preventing human fatalities by preparing kidney dialysis professionals for the change;
preventing loss of fish and aquatic life by informing their owners about how to protect them from chloramines;
raising awareness of the upcoming water treatment change and its impacts;
ensuring consistent communications among our member governments; and,
fulfilling the Florida Department of Environmental Protection's permitting requirement to
conduct a public information program prior to using chloramines.
Key elements of "The Science of Water" multi-media campaign are discussed
in the paper and include: research; target audience definition; development of key strategies
for each objective; and, program evaluation.
Includes table.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 450 KB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 14 |
| Published : | 06/17/2004 |
