This slide presentation explores two critical issues concerning Consumer Confidence Reports (CCRs): the correlation between recall of the CCR and drinking water
safety ratings; and,
the correlation between drinking water safety ratings and
organizational favorability ratings. Additionally, it demonstrates
the ability of "primer" promotional pieces to positively affect
customer recall of the CCR. A two-phase telephone survey was conducted in
April and July 2005 and was designed to evaluate several effects:
impact of CCR recall on consumer water "safety" ratings;
impact of "safety" ratings on organizational favorability; and,
impact of "primer" mailing on CCR recall. The "Primer" Pilot Project is outlined, along with the CCR recall study and impacts on favorability. Includes figures.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 340 KB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 22 |
| Published : | 06/01/2006 |
