This powerpoint presentation begins by providing a brief overview of the basics of dealing with the media, including the following topics: preparing stakeholders;
message preparation;
testing your messages;
choosing a spokesperson; and,
practicing your messages. Tips on what the media wants
from you are provided, including the following:
a basic understanding of the issue in layman's
terms;
to be assured that you are giving them the "full"
story;
background information (not "off the record"
information);
additional resources to contact; and,
timely information - reporters have concrete deadlines. AWWA actions in preparation for the
AP story are provided.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 1.2 MB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 20 |
| Published : | 11/01/2008 |
