Name:
Pharmaceutical Marketing: Strategy and Cases PDF
Published Date:
10/24/1991
Status:
[ Active ]
Publisher:
CRC Press Books
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications.
In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Author: Mickey C. Smith
| Edition : | 1 |
| Number of Pages : | 435 |
| Published : | 10/24/1991 |
| isbn : | 9781439810910 |
