Name:
Demystifying Marketing: a guide to the fundamentals for engineers PDF
Published Date:
01/01/2007
Status:
[ Active ]
Publisher:
Institution of Engineering and Technology
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
Author
Patrick Forsyth
| Edition : | 07 |
| File Size : | 1 file , 1.6 MB |
| Number of Pages : | 218 |
| Published : | 01/01/2007 |
| isbn : | 023e * isbn 97 |
