This powerpoint presentation begins by providing a brief overview of the Central Basin Service Area in
Southeast Los
Angeles County, and the variety of programs the Central Basin sponsors. The successes of Central Basin's Conservation Master Plan are presented, along with the benefits of effective
conservation marketing. Four rules to making PR work in
conservation planning are presented and include the following:
Make Your Conservation Agenda a
Collaborative Effort;
Research Your Targeted Audience(s);
Earmark Adequate Resources for
Marketing; and,
Explore Innovative Communications
Methods. The presentation highlights The Water Cooler:
California's First Official
Water Blog on the internet; the presentation concludes with the Basic Principles of Effective
Messaging.
| Edition : | Vol. - No. |
| File Size : | 1
file
, 2.2 MB |
| Note : | This product is unavailable in Ukraine, Russia, Belarus |
| Number of Pages : | 26 |
| Published : | 11/01/2008 |
